On LinkedIn, it is not only "OK" to talk about business; LinkedIn is all about business. People use it to land a high paying job or become a board member.
You can use this huge network of professionals to make meaningful connections and generate laser targeted leads for your firm or business.
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LinkedIn is the largest social network solely dedicated to business. The official version (by LinkedIn): "500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.".
Most LinkedIn users do not know all the features of this network, how it works and how to use it to its full potential. LinkedIn started as some kind of job network. That's why a lot of LinkedIn users have a profile that looks like a resume. This might be a good idea if you are in the job market but even then, the "resume approach" is not ideal. And if you want to generate leads, meaning you are interested in people that want to connect with you and who want to hear about your business then there are more efficient ways to organize and word your profile.
You basically need a profile that gives your visitors immediately answers to these questions:
"What is in it for me?"
"What can you do for me?"
"How can I benefit."
The visitor is not particularly interested in you. He or she is interested in him or herself. Give the visitor what he/she wants and they are willing to talk to you. Try to show off with how good you are and you will never meet them.
That brings us to the first step on what we do: Define exactly who your ideal client is.
Before you can reach your ideal client or customer you have to define what you are looking for and then comes the second step: Optimize your LinkedIn profile.
Once your profile is optimized we can start to show it off so to speak. Here is what we do: visit profiles of people that exactly match your ideal client. Their curiosity will get a hold of them and they will wonder: "Who is that person, that is visiting my profile?". So, they'll turn around and check out your profile, which is now precisely optimized and shows them exactly what they are looking for. They desperately need what you offer and naturally they will want to connect with you.
At that point you have a person who wants to connect with you and who already knows that you are valuable. Now you send them a message that is a little intriguing and that starts a nice conversation (actually we do that for you). You are not "cold-calling" this person. Far from it. This person knows you and originated the connection. Big difference.
After a casual exchange of messages or emails you have qualified the prospect enough to make it worth your while to schedule a phone appointment and off you go into your usual selling process with a warmed up lead that "found you", knows that you are the expert (they read your profile, checked out your professional connections, maybe even read an article or two that they found on LinkedIn that you published) and selling to this person becomes a piece of cake.
We use LinkedIn to search for your ideal client and originate targeted connection requests. Just visiting profiles and waiting for them to connect is a little passive so to make it more active and speed things up a little we also originate connection requests on your behalf. Usually we do about 20 manual connection requests per work day. These number are well below what LinkedIn allows, provided you have a professional account or a Sales Navigator account.
How many leads will we generate for you? We usually generate 100 leads* per month per account. These are targeted connections with your ideal clients or customers. As soon as a connection has been established we are going to work on starting a dialog. Some lead may already request an appointment right away and other need more time and communication. The communications will come in as LinkedIn messages, emails or phone calls and as described earlier, these leads are highly targeted and far more interested compared to a lead that comes in through a search engine.
These leads already had a few interaction points with you. They did not learn about you or your company or firm two seconds ago. If the lead came through the system that I just described they have already known you for a few days and sometimes even a few weeks or longer.
To sum it up, here is what we deliver:
- LinkedIn Profile Optimization
- Targeted LinkedIn Profile Visits
- Targeted Connection Request
- Follow-up Messages
- Monthly Reports
The follow-up messages are worded in a way to really provoke a dialog. These leads express the desire to talk to you.
Leads per Month Guaranteed*
Yes, you are telling us who your ideal client or customer is. We are only going to target what you want.
Absolutely. You are going to tell us which geographic areas you would like to to target and we only target those areas.
That depends on many factors. We target your ideal client or customer, optimize your profile and send tailor made messages to new connections. Whether you close 1 out of 10 leads or one out of 5 leads depends on you and your skills.
It's not possible to guarantee appointments or sales as there are too many variables.
Therefore, we measure our work in new targeted connections established. One lead is defined as one targeted connection.
Our standard package is 100 leads per month.
No worries, you do not have to follow up with all of them - that is what we do.
Out of those targeted connections and from contacting your already existing
connections we usually get about 2% to 5% that explicitly say that they want to talk to you about your products or services.
It could be more but we prefer to promise less and deliver more.
100 targeted connections would be about 2 to 5 interviews or appointments per month. This does not happen overnight. It usually takes 60 days until everything runs smoothly. That means after 60 days you see rolling in predictably.
Again, the numbers of interviews or appointments are just examples and could be
completely different depending on your market and your products and services.
We do guarantee the number of new targeted connections established per month.
It is recommended to run a lead generation campaign
for at least three months so we offer a 3-months package. There is no set-up fee in that case.
Please get in touch for pricing.
* Definition: With 100 leads per month we mean targeted connection request. Even though we target the connection requests does not mean that all leads are matching your description of ideal client as LinkedIn's search capabilities while very good are far from perfect. How many of those leads are going to ask for more information or want an appointment with you depends on too many factors to make a precise prediction. Idillo Inc. is not affiliated with LinkedIn, Inc. or the LinkedIn, Inc. service.